Many Woolworths MyDifference customers have already chosen to support BirdLife South Africa, and now we have an opportunity to grow this wonderful community and unlock additional support for bird conservation.
As part of Woolworths’ current MyDifference campaign, BirdLife South Africa needs to gain 250 new supporters by 30 September 2026 to qualify for the competition and stand a chance to win a share of R500 000.
We’re making good progress: 99 new supporters have already signed up, which means we need just 151 more!
If you’re a Woolworths shopper and haven’t yet selected a MyDifference cause, please consider choosing BirdLife South Africa. It’s an easy way to support the conservation of South Africa’s birds and the places they depend on through your everyday shopping.
The support we receive through MyDifference provides valuable flexible funding that can be directed where it is needed most. It helps us protect threatened birds, conserve important habitats, support vital research and monitoring, and respond to urgent conservation challenges.
From protecting Critically Endangered African Penguins and Botha’s Larks to safeguarding South Africa’s grasslands, wetlands and oceans, choosing BirdLife South Africa helps us continue working towards a better future for birds and other biodiversity.
How to join
- Download or open the Woolworths app
- Join/Login to MyDifference
- Tap “Loyalty” in the bottom menu
- Under “Explore Loyalty”, select “Causes”
- Search for “BirdLife South Africa” and click “Add Cause”
- Remember to scan your virtual MyDifference card at the till
Help us reach 250 new supporters – choose BirdLife South Africa as your MyDifference cause today!
The competition closes 30 September 2026.
